My name is Antonio Vietri, globally known as "Il Calzolaio d'Oro" and holder of the  World Record for creating the Moon Stars, the most expensive shoes ever made (presented in Dubai). Inspired by the words of His Highness Sheikh Mohammed bin Rashid Al Maktoum—"Innovation is the key to building the future"—I have embraced fashion and design as tools to create connections across cultures.

Currently, my goal is to build a cultural bridge between Italy, Dubai, and China while supporting emerging talents, contributing to shaping the future of fashion through innovation and creativity. I conduct masterclasses, workshops, seminars, and mentoring sessions, offering participants the opportunity to acquire technical skills and strategic vision to tackle industry challenges.

My journey in the fashion world has been guided by passion, sacrifice, and vision, embodied in my personal motto: "I want to write history and leave it for others to read." This sense of purpose resonates with the vibrant and ambitious spirit I found in Dubai.

My philosophy goes beyond creating wearable art: I firmly believe in investing in the next generation of talent. By sharing my expertise, I aim to inspire students and professionals, preparing a new generation ready to shape the future of fashion through innovation and determination.

Here is an overview of my most significant achievements:

  • 2025:  I am preparing to set my third World Record with a challenge never attempted before: the creation of the most expensive Arabic sandal ever made. See you in September in Dubai. 

  • 2023: Founded AVITALAND and Avita The Future of Fashion, initiatives aimed at revolutionizing fashion in the metaverse and creating new opportunities for emerging designers worldwide.
  • 2019: Created the Moon Stars, officially recognized as the most expensive shoes ever made, setting a World Record. Launched collections inspired by the Burj Khalifa and Burj Al Arab, organizing international events including Leather World Middle East in Dubai.
  • 2018: Participated in a charity event in Paris and presented my creations to France's First Lady, Brigitte Macron. Organized the charity event "Le Guerriere Metropolitane" to support women battling breast cancer. Participated in Turin Design Week and introduced the MIDE (Made in Italy Design in Emirates) project.
  • 2017: Presented the Cinderella Today collection, featuring 24kt gold and diamond shoes, at the World Trade Exhibition Center in Dubai. Participated in the Dubai International Fashion Week and the Turin Islamic Economic Forum (TIEF).
  • 2016: Launched the world's first men's 24kt gold shoes at the Dubai World Exhibition Center, marking a pivotal moment in my international career. Took part in Torino Fashion Week, Dubai Fashion Week, and exclusive events in Paris and Shanghai.

Through these experiences, I have grown not only as a designer but also as an entrepreneur and innovator, committed to promoting Italian craftsmanship and the excellence of Made in Italy worldwide.

My C.V.                  Press

New World Record 2025
Nouruh

Nouruh is not just a fashion accessory—it is the embodiment of Arabian luxury, Italian design, and artisanal excellence. Created by Antonio Vietri, a visionary known for record-breaking creations, Nouruh is set to establish a new world record as the most expensive Arabian sandal ever made.

Crafted with gold, platinum, and diamonds, Nouruh merges aesthetics, innovation, and cultural storytelling. Every detail tells a story—from hand-embroidered Diwani calligraphy, representing Arab cultural identity, to the use of augmented reality, offering an immersive journey into luxury fashion.

Inspired by the vision of Sheikh Mohammed bin Rashid Al Maktoum, who believes "nothing is impossible," Nouruh reflects three core values: innovation, excellence, and sustainability. It builds a cultural bridge between Italy, the United Arab Emirates, and the global fashion scene.

Set to be unveiled in Dubai in September 2025, this exclusive event promises a historic twist and a one-of-a-kind luxury experience. More than fashion, Nouruh is a wearable artwork—a bold statement that redefines creative boundaries and global luxury.

 A  journey driven by the goal to "Write History and let others read it"


Nouruh: The Arabian Sandal that Illuminates History
Discover the journey of Nouruh, an extraordinary Arabian sandal that not only showcases craftsmanship but also illuminates the rich tapestry of history through immersive experiences.

An Unprecedented Artistic Collaboration - The fusion of creativity in footwear and visual art

  1. Fusion of Footwear and Art - Explores the unique blend of footwear mastery and visual artistry.

  2. Antonio Vietri's Expertise - Showcases the Golden Shoemaker's award-winning craftsmanship.

  3. Miriana Boccardo's Vision - Highlights the fashion illustrator's artistic sensibility and creativity.

  4. Creation of a New Masterpiece - Marks the birth of a unique object that transcends mere fashion.

  5. Artistic Collaboration - Examines how two distinct talents can create something extraordinary together.

Imagine being part of a unique project, an endeavor that is not just a triumph of luxury but also a tribute to creativity, determination, and passion. It's not just a sandal; it's a symbol. A work that combines tradition, innovation, and the desire to leave a mark in history.

And now, imagine being able to say, "I was there; I was part of this dream." Today, you have the opportunity to do just that. Welcome to the project of the most expensive Arab sandal in the world, a masterpiece that seeks not only to be admired but to be experienced and shared.

Nouruh: The World's Most Expensive Arabian Sandal

Crafted with gold, platinum, and diamonds, Nouruh redefines luxury. Augmented reality creates an immersive, artistic experience. Hand embroidery and Diwani calligraphy highlight Arab cultural identity, blending craftsmanship, innovation, and Arabian heritage into a one-of-a-kind masterpiece.

Nouruh: Bridging Italian and Emirati Cultures
Merging Italian excellence with Emirati ambition, Nouruh echoes Sheikh Mohammed's vision that "nothing is impossible." A tribute to cultural collaboration, it unites beauty, innovation, and Arabian heritage in a universal language. Nouruh symbolizes the future of luxury and cross-cultural creation.

Nouruh and the Power of Three
The number 3 symbolizes unity, inspiration, and creativity. For Antonio Vietri, it reflects his children and his third world record in luxury fashion. It echoes Sheikh Mohammed's values: innovation, excellence, and sustainability. The 333 symbol represents bold dreams and limitless vision within Nouruh, the world's most expensive Arabian sandal.

From May to June 2025, Nouruh launches its Kickstarter campaign, inviting collective support for the world's most expensive Arabian sandal. It's more than donations—backers join an exclusive luxury design experience, shaping a vision rooted in Arabian heritage, innovation, and collective creation.

Join the dream. Support Nouruh on Kickstarter.

Nouruh: Unlock Exclusive Sponsorship in Arabian Luxury
Antonio Vietri welcomes strategic partnerships in the fashion world. Designers, makeup artists, and jewelry brands can become official sponsors of Nouruh, the world's most expensive Arabian sandal. Gain global visibility, connect with luxury leaders, and elevate your brand through an elite platform.

Partner with Nouruh and position your brand at the pinnacle of luxury.

Nouruh: The Ultimate Luxury Twist Unveiled
An exclusive experience awaits: Antonio Vietri promises a historic surprise in celebration of a new world record. A moment that will redefine luxury fashion and exceed every expectation.

Get ready for the unexpected. Witness the secret behind Nouruh.

What We Will Do and What 

Imagine a future where you can tell your children and grandchildren: "I was there. I had the courage to believe in something greater."

In a world that often asks us for sacrifices, this is your opportunity to experience a moment of pure joy and greatness.

"Those who dream with passion, create with courage."Join us. Feel the call of a project that knows no limits. Become part of a world record that unites creativity, luxury, and innovation. Your contribution is important. Every small gesture can transform into a step towards history.

Let your name shine alongside this masterpiece. Because a shared dream becomes an eternal legacy. The story is waiting for you. We are ready to embark on this journey together with you.

Let's Achieve Your Ambitions Together

Your Success Starts Here

MASTERCLASS

Join me, in exclusive masterclasses crafted for emerging and professional designers. I share the secrets behind creating works of art in fashion, inspired by my journey of passion, sacrifice, and vision. These masterclasses are designed to turn talent into excellence.

WORKSHOP

Through my hands-on workshops, I focus on bridging innovation and craftsmanship in fashion. You will explore topics such as working with luxury materials, crafting unique collections, and integrating design into the platform.  Each session is designed to elevate your creative vision and skillset..

THEMATIC WORKSHOP

In my thematic workshops, I guide you through the perfect blend of tradition and innovation. Together, we will explore the artistry of luxury materials, the creation of exceptional designs, and the integration of cutting-edge technologies to craft collections that stand out.

INTERNATIONAL EVENT 

I organize international events and conferences that celebrate the excellence of fashion and craftsmanship while building bridges between cultures and global markets. Join these events to connect with industry leaders, gain fresh perspectives, and showcase your creations to an elite audience..

INTERNATIONAL COLLABORATION

If you represent a fashion brand, are a professional photographer or makeup artist, or work for a modeling agency, we would love to get in touch with you. We strongly believe in the importance of creating successful synergies and mutually enhancing skills and passions...

STRATEGIES FOR YOUR BRAND

With my expertise, I help fashion brands and entrepreneurs define winning strategies. From designing unique collections to entering international markets, I provide a comprehensive approach to maximize your project's potential with a special focus on Made in Italy and artisanal excellence...

Get in Touch

I believe in the power of collaboration and creativity. Whether you're a designer, a brand, or an innovator, I would love to hear from you. Let's connect and explore how we can work together to bring your vision to life. Fill out the form below, and I'll get back to you as soon as possible. Your journey towards excellence starts with a single step. Let's take it together. 

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